Taxonomy of payments: a repertory grid analysis
نویسندگان
چکیده
منابع مشابه
Payment Instrument Characteristics: A Repertory Grid Analysis
Over the last decade, we have witnessed payment innovations that fundamentally have changed the ways we pay. Payment innovations, such as mobile payments and on-line banking, include characteristics or features that are essential to understand if we want to know how and why payers choose among payment innovations. Using the Repertory Grid technique to explore 15 payers’ perception of six paymen...
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Although Repertory Grid Analysis (RGA) was originally developed in clinical psychology, the technique has been adapted for use in a diverse range of fields. However, the technique is rarely addressed in marketing research texts and has not been fully utilised in the tourism literature. Also, RGA applications have predominantly been reported in the form of personal interviews. The article report...
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The advent of hypertext brings with it associated problems of how best to present nonlinear texts. As yet, knowledge of readers' models of texts and their uses is limited. Repertory grid analysis offers an insightful method of examining these issues and gaining an understanding of the type of texts that exist in the readers' worlds. The present study investigates six researchers' perceptions of...
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ژورنال
عنوان ژورنال: International Journal of Bank Marketing
سال: 2017
ISSN: 0265-2323
DOI: 10.1108/ijbm-12-2015-0187